In search of sweet sake by the glass & Making a toast with people around the world through sweet sake and Pocky! A sweet sake toast around the world! In search of stylish cups that enhance this beverage

Discover the hidden reasons behind the deliciousness of the Tokyo tap water used in Tokyo Amazake! The excellence of Tokyo tap water has even been recognized by sake breweries. A visit to the Tokyo 150 Years Festival and the Tokyo Waterworks Scenic Sites

Who knew there were breweries smack-dab in the capital? A clean-tasting amazake out of Tokyo courtesy of Tokyo Port Brewery Amazake made from rice malt is like a drinkable beauty serum

Discoveries in the Citrus Kingdom of Ehime! A Trip to Discover the Delicious and Charming Iyokan In the Citrus Kingdom of Ehime,
Citrus-Inspired Items are Everywhere!

Celebrating the Harvest
Season Together! The New Year Dawns, and Citrus Season has Finally Arrived.

Sweet and Juicy.
Discover the Delicious Flavor
of the Iyokan! The representative citrus fruit of Ehime with a perfect balance of sweet and sour.

The harvest festival is finally here!
For this report, I took some time to visit the Gorojima Kintoki festival. Finally, having overcome the heat of summer and its typhoons, it’s the season for delicious Gorojima Kintoki sweet potatoes.

Agatha is a study abroad student who gave us a tour of Kanazawa.
We get started by making Japanese sweets using Gorojima Kintoki. There is an inclusive attitude here in Kanazawa, which embraces both the old and new. Small wonder, then, that Gorojima Kintoki got its start here.

Sweet potatoes with a deliciously soft and flaky texture! Discovering what Gorojima Kintoki have to offer. Have you heard of Kanazawa’s Gorojima Kintoki sweet potatoes before?
They grow them on sand dunes.

Sato-nishiki are now in season.
A visit to where lovers of these glossy red jewels congregate. I met a range of people who were bewitched by the flavor of these fruits.

What to do in Higashine, Yamagata, the historic home of Sato-nishiki cherries! The Sato-nishiki, the veritable queen of cherries, got its start in a very special location blessed with the grandeur of nature.

Like rubies you can eat!
The hidden charms of Sato-nishiki cherries. The Sato-nishiki cherry is the queen of cherries, packed chock-full of a sweet and sour flavors.

Calling all Amao fans!
Share the flavor with your friends! Early spring is when the Amao strawberries reach their harvest peak.

Making friends through Amao strawberries.
We love strawberries! Amao’s hometown is a treasure trove of smiles.

Passion for Amao strawberries, handed down over generations.
Chasing one’s dreams through work. What it takes to grow the brilliant red Amao.

Share the joy of grapes at the Grape Festival! Sharing each cluster of grapes with others.Grapes are like a miniature festival of shared joy!

Vineyards bursting with happiness. Kyoho grapes, grown with love and care, embark on a journey.

The unique commitment behind what makes Shinshu Kyoho grapes so special. The Shinshu climate is quite fickle, but this contributes to the sweetness of Kyoho grapes.

The faces behind Yubari melons and a celebration of the harvest! Summer is here in Yubari.

The first crop goes to market! A “delicious” drive through Yubari and the excitement of the market. A report on the history-making melon auction and the lovely and delicious things I found on my drive through Yubari!

Bringing Uji tea to a wider audience.
The harvest festival is here! A cup of tea fosters happiness.

#Uji -- lots of local charm! A friendly greeting beckons us to Uji.

The more you learn, the more you’ll want to try them!
Visiting where Yubari melons are grown. Yubari melons have juicy fruit and a sweetly delicious aroma.
This is a special fruit that is the result of locals’ labors.

The past in the present: Uji tea brings people together. Uji tea has been beloved throughout the years.
All the more today, that traditional flavor is safeguarded by locals.