Tokyo Amazake(Sweet Sake)

Part 3 In search of sweet sake by the glass & Making a toast with people around the world through sweet sake and Pocky!

A sweet sake toast around the world!
In search of stylish cups that enhance this beverage

To the north, Aomori; to the south, Saga.
I set out on a journey in search of chic cupware
for one of my favorite beverages.
Finally, a sweet sake party in Tokyo, the gateway to Japan

Seeking the best cupware for Tokyo Amazake, a sweet sake made through careful preparation,
I visited Tsugaru Vidro in Aomori Prefecture and an Arita ware ceramics studio in Saga Prefecture.
In this article, the last in the series, we invite three foreign residents of Tokyo for a sweet sake party.
We got some feedback from them on the beverage, using this to inform ideas about how to promote
sweet sake as a staple souvenir for Tokyo, both for domestic and overseas consumers.

A visit to Tsugaru Vidro, makers of seasonal handmade glass

Upon entering the studio, you are greeted by a totally different world.
Artisans sweat as they work around a 1,500℃ crucible.

Tsugaru Vidro is a handmade glass brand that is known for its distinctive, colorful dot motifs. With their products offered at retailers nationwide, you may have seen them at a boutique near you.
We paid a visit to Hokuyo Glass, a company based in Aomori City, Aomori Prefecture, which produces the Tsugaru Vidro line. Though still nippy in early spring, entering the shop, one is greeted by a blast of heat! It comes as no surprise -- the crucible in the center of the studio is red-hot at 1,500℃.

The charm of Tsugaru Vidro’s products is the diversity of techniques and wide range of colors they utilize

Hiroshi Nakagawa, plant director, gave us a tour. There are many techniques employed in glass production. They range from spinning, an efficient technique, to freeform glassblowing, where the work is held up in the air, and requires deft skill. What sets Tsugaru Vidro apart is their use of nine different techniques depending on the piece. In addition, they use a wide selection of different colors and hues. The team includes not just traditional artisans, but so-called "Aomori Meisters," who are specialists in glass smelting. Mr. Nakagawa is himself one of them!

This was my first time trying glassblowing.
Not just difficult, but amazingly hot!

With the assistance of Yoshikazu Shinohara, a traditional artisan, I was given the chance to try glassblowing.
Through deft, experienced gestures, it was clear he is truly a master of his craft! One must apply pressure evenly, use just the right breath, and keep the colors balanced. Everything about it was a challenge. And above all else, it was hot! A ball of molten glass, which had just moments before been in a 1,500℃ crucible, was now dangling before me!

Witnessing amazing artisan skills borne over long years of practice

Mr. Shinohara was born in the same town that Tsugaru Vidro is located at, and joined Hokuyo Glass in 1996. He is now one of their artisans. He excels at producing ornaments by twirling a ball of molten glass on a rod without a predetermined shape. He demonstrated making an owl ornament. Apparently, it takes several dozens of years to master these techniques!

A harmony of modernity and tradition on view in KIHARA’s Arita ware

Visiting Arita Será,
where Arita and Hasami ware specialty shops line the grounds

Arita ware is considered among Japan’s three great ceramic styles. Arita Será is a site in Arita-cho, Saga Prefecture in which lots of ceramics vendors are all lined up in a row. There is enough to do here that it would keep a ceramics fan busy for a whole day.
All of the shops were charming in their own way, but I decided to pay a visit to KIHARA, whose work I like for its modern sensibility. KIHARA is a specialty trader focusing on Arita and Hasami ware, and offers product development and OEM.

Inheriting traditions while incorporating new techniques.
Artisans who listen intently to clients’ needs while perfecting their craft

Koji Matsumoto, a director and brand manager at KIHARA, taught me about the history of Arita ware. In general, the industry functions as numerous segments. There are firms dedicated to pulverizing stone and liquefying it, others making clay, others making molds, and others that act as kilns. Vessels pass through many hands before being made. Mr. Matsumoto said that "Arita ware is less about creative expression as it is about producing items that people need." In that way, KIHARA is not slavish to tradition, but rather incorporates new techniques to create products that people today seek.

The detailed designs, beloved within and without Japan, come from digital graphics

For example, designer Kazuhiro Ikeda, pictured at left, developed the Infinity and Shine lines, which involve printing digital graphics and photographs onto ceramics. This fusion of tradition and modernity has captured people’s imaginations and drawn acclaim around the world. My initial impression was that historic ceramics focus on remaining unchanged, but KIHARA’s products seem to actively incorporate the new.

The resulting design will take shape at a partner kiln works.

My next visit was to Kanezen Kiln Co., Ltd., a KIHARA partner. There are over 100 kilns in Arita-cho, one of them being Kanezen Kiln. I had a chance to see the printing techniques KIHARA uses and observe how images and glaze (used to add luster and enhance the strength of the vessel) are applied. It was amazing to see how members from the firm and beyond seemed to get along like a family!

Sweet sake: from Tokyo to the world

Using glassware we picked up on our journey,
we held a sweet sake party with our foreign friends in Tokyo!

Tokyo is the gateway to Japan.
The goal is having more visitors to Japan enjoy Tokyo Amazake and making sweet sake
a staple souvenir of Tokyo. To that end, we invited three foreign residents of Tokyo and
held a sweet sake party to get their feedback. For the drinking glasses, we chose pieces
from Tsugaru Vidro, Arita ware, and Edo Kiriko cut glass. We served some sweets we
picked up in Aomori and Saga, as well as Amazake Pocky, the new Tokyo treat!

  • hailing from France
    Maxim
    He works at a company and moonlights as a performer on the side.
  • from Vietnam
    Lynne
    She came to Japan in 2016, learned Japanese, and is now studying business management at university.
  • hailing from Canada
    Van
    He likes music and playing the guitar. One of his favorite singers is Masayoshi Yamazaki.
  • a writer
    Nishibu
    I am studying English and like mixing Japanese and English together.
EDOKIRIKO Edo Kiriko cut glassware x Tokyo Amazake

Edo Kiriko is a homegrown style of craft of Tokyo.
Vivid glassware that enhances the look of white amazake

Edo Kiriko is synonymous with traditional Tokyo crafts. In our second installment, we looked at "Tokyo Water" by the Tokyo Metropolitan Government Bureau of Waterworks, the design of which took from Edo Kiriko. As the name implies, Edo Kiriko glassware is a form of artisan cut glass that emerged in the late Edo period. Familiar Japanese motifs found on kimonos, such as bamboo grass, chrysanthemums, and flax leaves, appear lovingly rendered in this glassware.

Make your next Tokyo souvenir Amazake Pocky! The crunchy biscuits were a big hit

We began by having our foreign friends try the Amazake Pocky. Comments included: "The chocolate and sweet sake pair well! (Van)" and "I like the crunchy biscuit wafer. (Lynne)" Everyone seemed to love the way this Pocky brings out the best of sweet sake. I loved the Japanese-style taste, too, and wound up eating three boxes!

Tokyo Amazake courtesy of Tokyo Port Brewery:
What does it taste like when poured into Edo Kiriko cut glassware?

Edo Kiriko has a noticeable heft and delicate motifs that seems to impart luxury to any drink. It was truly a premium-grade experience to enjoy luxury Tokyo Amazake in a luxury cup. The three members we invited said they had tried conventional sweet sake before. What did they think of the Tokyo Amazake variety?


Maxim

It has a gentle, nice flavor. It could even be sweeter, and I wouldn’t mind.

This is definitely what you would call ‘mellow’ in Japanese. It tastes great.


Lynne


Van

There is this natural sweetness with a rich note behind that. You can definitely pick up the rice notes.

While I didn’t brew this myself, it’s encouraging to hear people say good things about sake.


Nishibu

ARITAYAKI Arita ware meets Tokyo Amazake

KIHARA’s Arita ware is a fusion of tradition and modernity.
Enjoying alcohol on the rocks with the "Shine" cup, inspired by light

Next was a piece of Arita ware featuring a graphic print, picked up at KIHARA in Arita-cho, Saga Prefecture. I savored Tokyo Amazake in this fusion of tradition and modernity. The piece is inspired by the idea of the sparkling sunrise and rays of light off the ocean. The contrast of vivid white and indigo blue is a traditional motif appearing in ceramics that is recognized in China as the "blue and white" style.

From Saga, Saga seaweed and Maru Boro cookies as souvenirs

As sides, we served Saga seaweed and Maru Boro, both Saga specialties. Sweet or salty?
What pairs best with sweet sake? I thought the Maro Boro cookies would be the best match, but the Saga seaweed surprisingly enhanced the sake notes and was a smash hit!


Maxim

I like the pairing of white and green, so this one is my favorite.

The Maru Boro are tasty, but the salty seaweed is addictive!


Lynne


Van

The salty note of the seaweed pairs really well with the sweet sake! This is my fave.

Who knew that Saga seaweed would pair so well? Salty and sweet is definitely the right combo.


Nishibu

TSUGARU BIIDORO Tsugaru Vidro x Tokyo Amazake

The vivid "Tsugaru Vidro NEBUTA" and spring-like "Apples, the Flower of Tsugaru."
Tsugaru Vidro, the result of skillful techniques

Last was Tsugaru Vidro from Aomori. Pouring Tokyo Amazake into the colorful artisan cups seemed to enhance the white color of the sweet sake and make it look more refreshing. I chose "Tsugaru Vidro NEBUTA," a signature Tsugaru Vidro piece, and "Apples, the Flower of Tsugaru." Though offering a gentle, handmade touch, these products seem to dramatically transform the liquid you pour into them.

Aomori is synonymous with apples.
Tokyo Amazake and fruit pair exquisitely well together

I bought some dried fruit as a souvenir from Aomori. Tokyo Amazake is like a "Japanese-style yogurt" in terms of flavor, so I was confident it would pair well with fruit. And, sure enough, it was delicious. As we savored sweet sake, we discussed Japanese culture. I was fascinated to hear the take people from abroad have on Japan, with intriguing topics like how ramen is so inexpensive despite being delicious, and what it was like to experience an earthquake for the first time.


Maxim

Fruit is a sure-fire pairing, definitely. (laughs)

This would be a stylish glass to have at home. Or a good present.


Lynne


Van

Apples taste great with this. But I think Saga seaweed takes the cake.

Thanks for sharing your feedback, everyone!


Nishibu

Special thanks to: Hokuyo Glass Co., Ltd. (Hiroshi Nakagawa, Yoshikazu Shinohara, and staff); Kihara Inc. (Koji Matsumoto and Kazuhiro Ikeda); Kanezen Kiln Co., Ltd. (Yasuhiko Kanegae and staff); Maxim Lynne Van

Fresh Produce Reporter

Artisans and craftsmanship are just so cool.

Having visited Tokyo Port Brewery, Tsugaru Vidro courtesy of Hokuyo Glass, and Arita ware producer KIHARA, I was left with a deep impression at the way these firms are upholding traditional Japanese aesthetics while using them to create something new.
What they all shared was their passion and enthusiasm for creating the best possible product.
Next time I’m out shopping, I’ll be sure to pick those items that were made with love and care.

Reporting by: Marie Nishibu Freelance editor and writer Active as a freelance writer and public relations specialist. Covers business media, NPOs, and more. Enjoys solo travel abroad and language study. A fan of alcohol who recently bought a whole cask of whiskey with a group of friends.

  • Part 1 Who knew there were breweries smack-dab in the capital? A clean-tasting amazake out of Tokyo courtesy of Tokyo Port Brewery
  • Part 2 Discover the hidden reasons behind the deliciousness of the Tokyo tap water used in Tokyo Amazake!
  • Part 3 In search of sweet sake by the glass & Making a toast with people around the world through sweet sake and Pocky!

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